WordPress Consulting Services:
All sites created in self hosted WordPress. I recommend Hostgator for your web server provider. See why they are the best WordPress hosting.
Once your account is opened, I will take over all installation and setup of WordPress.
All sites include two phases:
1. Design Phase → $500 – $1500
A. Existing Blog Sites
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Transferring existing site from Blogger, TypePad or WordPress.com or other blogging system. These systems are hosted by them and do not allow full customization of plug-ins or themes. But blog posts can be exported and imported into WP.
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Help in picking a domain that will maximize your find-ability in your niche.
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Picking a general design look and customizing a template to accomplish that.
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A header/ logo design for your brand.
B. Recreating existing static page web site into WordPress.
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You already have your own domain and want to build on that brand equity. Site may be the low quality auto site builder you get free from hosting companies or a site made by a web developer in a previous technology and now looking long in the tooth. Existing copy can be transferred but this is a more laborious process if there are many pages.
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Picking a general design look and customizing a template to accomplish that.
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Maybe a new header/ logo design for your brand.
C. Brand New sites
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You are starting from scratch and need some tutoring on the present state of web marketing.
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Help in picking a domain that will maximize your find-ability in your niche.
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A header/ logo design for your brand.
2. Ongoing Phase→ $300/month
A. Maintenance, Security and Support:
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All sites need support. With my plan bug fixes and reasonable content updates are included in my monthly retainer.
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All sites need maintenance. For a WP site this means:
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Installing new versions of WP itself every three months are so. These add new features, better administration usability, bug fixes and security updates.
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Plug-in updates and checking that nothing broke in the process.
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Security procedures → unfortunately the bad guys keep inventing ways to spam or hijack site. I have to be vigilant so your site is not hacked. [A Chinese hacker got into one of my client sites two years ago, fortunately I was able to remove the code in two hours. I now install more extensive security plugins]
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Lock down of emails so harvesters can’t automate putting your email on spam lists
B. Traffic Building and Monthly Reporting →
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Adding share features for the most common social networks like FaceBook, Twitter, StumpUpon etc,
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Social generated traffic is becoming much more important as Google traffic gets harder and harder to win.
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That said, I optimize the on-page SEO attributes of site, pages and posts to give you a fighting chance. The text is written so the Google organic results get the click just like if writing for AdWords. Automated generation just does not cut it.
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But good content is the major way to win.
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Monthly Google Analytics reports and a written explanation by me of what the reports mean are included.
Additional add-on services priced per job
Open Me
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Link building. Depending on your market this may means just listing in the right directories to a full link building campaign. Inbound links help Google determine how authoritative your site is and hence the Google rank.
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E-commerce features from a simple buy now PayPal button and downloadable items to a full shopping cart for hard goods with shipping and tax calculation.
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Facebook business page creation and integration to site. Custom graphics and Like panel.
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Scanning and OCR of documents like journal articles etc. Getting your article content on the web is great for traffic generation and credibility.
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Video conversion and promotion on a YouTube Channel for your business.
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Setting up mailing lists and subscribe forms using Mail Chimp, Aweber or others. This is an art in itself.
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Design of newsletter format. Consulting on best practices and sending schedules. Design of squeeze pages to increase sign up rates.
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Google AdWords program. Only recommended for short periods when launching a new product or if seasonal appeal. AdWords use is dominated by major corporations and the prices are getting non-economic for the small business.

