With all the growth is social media sites I have been thinking about setting up a page on Facebook. I already use StumbleUpon a lot and have been very pleased with the traffic boost it provides. I have been hesitant about Facebook because you can’t see what is really like without opening an account, but that is a catch-22. How do I know if it makes sense. Perhaps you have been wondering the same question.

Luckily Brian Brown has written a good Facebook primer over at Work.com, Guide to Facebook Basics for Your Business.

The whole point of Facebook is to interact with a network of friends. A “friend” on Facebook can be an actual friend you grew up with, went to school with, etc., or it can be someone you meet online, like through a Facebook group.

Browse Facebook’s groups. Groups are made of Facebook members that have a common interest. When you find a group you like, join that group. This will give you the chance to market to the group and invite group members as “friends.

Facebook makes soft-selling easy. All you have to do is post a link to a sales page on your website (with the “Posted Items” application) and Facebook lets everyone in your friends list know you have posted the link by displaying it on their home page. Friends will also know when you’ve uploaded photos, or videos, or changed your profile.

Add your RSS feed to your Facebook profile. If you have a blog, or any website that produces an RSS feed, it can be added to your blog through various RSS applications. This makes your blog immediately accessible to your Facebook friends.

Tomorrow I’d take a deeper look.