Matt praises WP 2.3 ; does a much better job of putting posts in one location even though can be seen in, for instance, home page and category archive. This is very important in not triggering Google’s duplicate content filters.
Matt stressed offering useful service like a demo or other training rather than just brochure-ware to score higher in index.
If you have a brick and morter location submit to Google Local business center. Free and will bring up map to your business.
Use a site map to help Google and other search engines spider you site.
Have navigation in HTML not Flash or JavaScript. Make it easy for search bots.
[youtube:http://www.youtube.com/watch?v=gscFgaMTm48]
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some nice wordpress seo tips, thanks for the video.